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Katie McCamley

imagination has no age – Walt Disney

Copy Transform Combine Pre- Production

Copy Transform combine powerpoint

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draft

week-7-3-draft1

Year 2 – Copy, Transform and Combine

Week 7 Draft

week-7 (2) draft

week-7-3-draft

Week 3 – Broadchurch Contextual Analysis

This Draft contains the Broadchurch Contextual Analysis Study

Week 3 Draft

 

Work for week 4 draft

Throughout this week, I have been given the opportunity to take the Myers Briggs Personality test. The Myers Briggs personality test is a question based test that strives to select one of 16 personalities that best describes the individual taking the test. I am extremely interested to take this test myself, as most personality tests seem to have fewer, less specific options.

My Results:
After answering a variety of different questions, ranking each answer on a scale from agree to disagree, I got a breakdown of my results:

I am a Campaigner. My personality type is ENFP – T. To evaluate my findings further, I will be reflecting upon some of the results I have received and thinking about what they suggest about my personality. I am really excited to have the opportunity to be able to delve deeper into myself. I hope that this experience will actually help to enrich and further my own personal growth, and help me to think about myself and my own personality.

Extraverted rather than introverted:
I completely agree with this point. I do feel as if I am an extremely extroverted person, I find it really easy to integrate into groups and involve myself in activities. I really enjoy putting myself out there into new and intriguing situations.

Feeling rather than thinking:
Again, I really agree with this point. I personally believe that this is a very negative trait about myself. I often find myself thinking with my heart rather than my head, and this can get me into some difficult situations that could be avoided. Reflecting upon myself, I do believe this is something I want to work on throughout this year, trying to find a way to think with my head as well as my heart.

Turbulent rather than assertive:
This is the one point that I do feel as if I don’t relate to as significantly. My results suggests that I am 88 percent turbulent. Although I do understand that I do struggle with my feelings and emotions changing quickly, I don’t think I am too turbulent. Maybe this is something that I really didn’t realise. This result is allowing me reflect upon myself as a person which is really interesting.

To conclude, the is how the Myers Briggs official website sums up my personality type. Although I do disagree with some of the points, for example i do not believe that I am an idealist, this summary does sum me up quite well.
 

Project Portfolio

Project Porfolio Word Document

Week 6. 3.1 Extended Project

Extended Project Pitch Powerpoint:

Screen Shot 2017-05-29 at 18.57.42

Extended Project Pitch Powerpoint

Call Sheets Documentation:

Call Sheets- Documentation

Production Budget Documentation:

Production Budget Documentation

Health and Safety Risk Assessment Documentation:

Health and Safety Risk Assessment Documentation

Shooting Script Documentation

Shooting Script- Documentation

Story Board Documentation:

Storyboard PAGE 1

Storyboard PAGE 2

Storyboard PAGE 3

Storyboard PAGE 4

Storyboard PAGE 5

Storyboard PAGE 6

Storyboard PAGE 7

Location Recce Documentation:

Location Recce PAGE 1

Location Recce PAGE 2

Location Recce PAGE 3

Production Schedule Chart Documentation:

Production Schedule

RELEASE and AUTHORIZATION to PHOTOGRAPH or OTHERWISE RECORD (Production Forms Documentation):

Rhiana Bonterre

Zoe King

Week 5. 2.2 Extended Project

Produce a short review of what you know about your subject (based on your knowledge, previous work and literature review) – mind map
undertake activietInterpret research data
Organise and express your ideas – refine your project ideas based upon the knowledge acquired
Plan further research

what defines my project?

Image result for defineBasque, J. (2015) ‘How Do You Define ‘Success’ as a Workplace?’

Continue reading “Week 5. 2.2 Extended Project”

Week 4. 2.1 Extended Project

 

TASK 1 LITERATURE RESEARCH:

My Focus:

The focus of my project is ideas and how we come up with them. I hope to learn more about experimental film, and the difference between the dream world and reality, and how I can define the two. I am really excited to have the opportunity to explore the differences between the dream world and reality and how I can convey this through experimental film as a whole.

Sources I could use:

The firs thing I will be considering when thinking about researching existing media products, practices and ideas, is where I can find these products from. There is such ha huge variety of different sources available to me when thinking about researching and evaluating existing products. Some of the sources of information could include:

  • Books
  • Podcasts
  • Radio Programmes
  • TV Programmes
  • Magazine articles
  • Films
  • Games
  • Graphic and art work
  • Videos
  • Google scholar
  • Internet resources
  • Photographic journals
  • E – Books
  • Documentaries
  • Blogs
  • Vlogs
  • Web pages
  • Archives
  • Museums

What makes each media different:

Each type of media is extremely different in their own way. I really want to try to explore  a variety of different media when doing research about existing projects relating to my own. Each different media brings its own element to a topic. For example, blogs and blogs can in some ways add a more personal and opinionated touch, where a video or short film could adds a more visual element. Other types of media scubas art can also be taken form so many different perspectives. To conclude, every media is different because, even though each media has links between one another, they also are extremely different, with each media adding a different perspective or view to a topic.

What I have learnt from previous work:

I have learnt such large variety of things form previous work from other creators. One example that sticks out to me significantly comes from my previous project. One of the projects main challenges was to make a short film that was only a minute long. To me, this sounded incredibly difficult, as how can you capture an audience, and how can you get an audience to relate to what the short film is about. To understand this, and to try to get an idea of how to create a story in just a minute, I did a wide variety of research. I watched many 1 minute short films, and analysed a variety of them. Doing this allowed me to not only understand how to capture an audience in a minute, but helped me to see what was already out there, and what is successful. Here is an example of a short one minute film that I analysed for a previous project:

Station | One Minute Film

Hrdy, L. (2015) ‘Station | One Minute Film’

Shots: 
I really like a lot of the shots in this short film. The cutaway to what we originally think is just the females lower half is actually there to show the purse in the girls hand is really affective and unexpected. I also really like the establishing shot we see at the beginning of ‘Station’, after we see the close up shot of the skateboard wheels rolling. It clearly establishes the area, and is a really nice shot showing the lighting and colour at its full.

Theme:
The theme of ‘station’ is really interesting. Throughout the whole of the short film we are led to believe that this story is going to be a romance beginning between the two characters. Each element of the production, for example lighting and colour, all lead us to believe that the production is going to end happily. In contrast to this though, it turns out that the male character is just stealing the others purse. This is completely contradictory to what we are led to believe throughout the rest of the film, which is a really interesting and exciting twist.

Editing:
I really like the editing at the beginning of station, starting with the shot of the wheels moving to show movements and then cutting to an establishing shot of the scene.

One element of the editing that I didn’t think was completely correct was nearer the end when the girl was turning around, thinking that the male character was going to interact with her, she is seen turning her head around more than once. The editor and director could have made this choice to intensify and show the importance of this moment, but I feel it looks slightly choppy and rushed.

Lighting:
The lighting throughout this one minute short film is entirely natural light. It is very sunny, and so this indicates via pathetic fallacy that this is going to be a happy, upbeat story. This element adds to the shock value of the final outcome of the man actually stealing her purse instead of starting a conversation.

Colour:
The colour in this film is saturated and bright adding to the illusion that this story is going to be the beginning of a love story. All of these elements add together to make the twist at the end all the more affective.

Sound:
I personally think that the sound is the weakest part of this production. No Foley sound is used at all, except as the boy is running off with the females purse the steps are heard extremely quietly, but too quietly for an audience member to hear well. I think that the film would have been more affective if Foley sound was layered over the background music, as it would have given the film a lot more depth. For example the skateboard rolling across the ground could be heard to signify it’s movement and to add realism to the project that the audience can relate to.

In my production I think that I will be using Foley sound, as it adds a lot more depth to the film itself, and in my opinion helps the audience to relate more to the scene.

Narration:
a linear narrative is being used throughout this short film. I think this is something I would like to consider throughout my project.

My research:

To help me to easily find and organise all of my work, I will be organising my work thematically. This means that I will be looking at the literature with themes or topics that are common across the literature. The themes and topics I am going to be thinking about are the following:

  • Ideas.
  • Dreams.
  • If something were a person.
  • Experimental Film.

Literature involving ideas:

JC5 Productions (2012) ‘Ideas (Short Film)’

This is a short film written and Directed by Juan Alcazar. The concept of this film is surrounding the idea that ideas are actually ‘alive’ in some way, and have their own thoughts. The short film is based around an idea on a piece of paper that has been thrown onto the floor. It uses audio, shots and timing to try to create a suspense filled atmosphere. The work was posted on the YouTube platform, something that I am going to be doing, and so it is really relevant when thinking about previous work that relates to this topic.

One skill and technique that I really like the use of throughout this short film is the audio. The audio is crisp and clear, and not distorted in any way. This means that the audience is pulled out of the overall atmosphere of the film. I also think that the way that the background music is used to add to the overall suspense filled atmosphere is really affective. It is another layer added to a well thought out production.

One of the element that I disliked when watching this short film was the length of some of the shots. One example of this is the first section, where the creator is seen writing the idea, screwing it up and throwing it back onto the floor. in my opinion the pacing is really off here. I did get slightly bored watching him do this for almost a whole minute. I do see where the creator is coming from, as he wanted to show how long it is taking him to think up these ideas, but I think he could have approached this is in a different way. One way he could do this is to use lots of quick shot, or even a cutaway of a clock to show the passing of time. I will consider pacing greatly when completing my final major project.

The moods of this production, like I touched on before, is suspenseful. The creator has tried to create this atmosphere by using audio, scripting and shots. One shot that stands out to me is the high angle shot, showing the hand reaching toward the piece of paper. This shot makes the hand seem terrifying, making the crumpled idea seem small, weak and vulnerable.

One of the pieces of equipment that has been used in this short film is a tripod. This short film has solidified my knowledge that I must use a tripod throughout my production. A shaky camera would have really distracted rom the overall story of this short film, and I think a tripod has really helped to keep the audience involved in the scene

Overall, this short film has helped me to realise that I must use a tripod throughout the production. I have also realised that I must focus and take a lot of consideration with the pace of my short film, as I want to keep my audience interested throughout my whole production.

Stash Creative (2015) ‘”Original” – Short Film’

‘Original’ is a another short inspirational film by ‘Stash Creative.’ It is a culmination of quotes made into an inspirational video about originality and ideas. When doing research, I came across this film and actually found really useful as being something already out there relating to my project. Although this could seem like a random choice to some, this is simply not the case. I decided to pick this because the idea behind my short film does pick up on the topic of originality, and feeling creatively drained.

I am not going to be making an animation, but I did find the voiceover to this production to be incredibly useful. The audio is clear and easy to listen to. The overall message of this short inspirational animation is in a way the message I want to give to my target audience, whenever I am just trying to get my message across through experimental film.

One thing that does influence me about this piece is the amount of research that has clearly gone into this piece of work:

Stash Creative (2015) ‘”Original” – Short Film’

as you can see by the screenshot above, at the end of the animation it shows that the script is an adaptation of quotes by a variety of different individuals. I really appreciated the amount of effort that has clearly gone into this script, and it is something that I am really influenced by.

Overall, this previous piece of work relates to my project, as it touches on topics that I am thinking about. I am inspired by the amount of research and consideration that has gone into the script, and I want to ensure that I take this amount of effort when thinking about my final piece.

Film Voyage (2016) ‘Coming up with Film Ideas’

One thing that I didn’t like about this short film was the audio. It was extremely echoed and distorted, which really distracted me from the overall piece. When recording the audio for my final piece, I will make sure that my audio is crisp and clear, and isn’t distorted in any way. I will also make sure to reshoot if I am not happy with this audio.

You can really tell that a lot of research has gone into this piece. One example is using an example of some of a scene from Saving Private Ryan (1998) to strengthen his point about action films. This adds credibility to what he is saying in the voiceover of this short film, and furthermore strengthens this short film significantly.

The mood of this production is inspirational and educational. This short film aims to educate an audience on how to come up with good ideas. I think that this has been really successful. Although my short film isn’t there to educate, it is there to inspire. Film Voyage has used script, shots and text to create an overall really inspirational and educational piece

Overall, this existing media piece relates to mine because of the topic of idea, and finding inspiration when you feel creatively drained. I am definitely going to make sure that I am taking the quality of audio that I am making into consideration.

https://www.tintup.com/blog/how-to-come-up-with-ideas/ Wang, E. (2013) ‘How to Come Up With Ideas’

When researching the subject matter of ideas to see what is already out there in the industry, I came across this blog about how to come up with ideas. I found this blog really interesting and informative, and it touched on a specific topic that I really want my audience to think about when watching my experimental short film.

The mood and purpose of this article is educational. It aims to educate you on how to come up with different ideas. Although my short film isn’t meant specifically for education, I do feel as though this article still relates closely to my final major project due to the topic of ideas and how we come up with them.

The screenshot below shoes a paragraph from the blog that I really think sums up what I am going to try to portray throughout my experimental short film.

Wang, E. (2013) ‘How to Come Up With Ideas’

Overall, this article relates to my final major project as the topic of ideas and feeling creatively drained relates to my short films subject area, and therefore the type of target audience that may be interested in it.

Literature involving dreams:

The next topic that I will be considering is the topic of dreams. I really want to research visual elements, to further understand what people assume dreams looks like.

Keith Allen (2016) ‘Dreams – 1 Minute Short Film’

The first existing media piece that I have found is a short 1 minute film called ‘Dreams’, by Keith Allen. This short film shows a boys dreams of being with the girl we assume he has a crush on in reality. This relate to my piece of work, as I want to show a clear differentiation between the dream world and reality, and I feel like this is what Keith Allen has tried to do in this piece.

I really like the way that colour correction has been used to show the audience of the clear differentiation between the dream world and reality. The pink tone to the production suggests love and, in some ways, a dream world. I really would like to use colour correction in my short film.

Another way Keith Allen has tried to show the change between the dream world and reality is to use a transition as the character falls asleep, the distorts the image into the dream world. This is something I haven’t actually considered, and so this was really interesting to see and try to understand.

Overall, this piece relates to my final project as it touches on the topic of dreams, and uses editing to achieve the differentiation between the dream world and reality. I have learnt and understood that I could also use a transition to fade between the dream world and reality.

Dana Williams Official (2014) ‘Fleetwood Mac – Dreams (cover) by Dana Williams and Leighton Meester’

The next piece of media I will be analysing is actually a music video. It is a cover of Fleetwood Mac – Dreams, by Dana Williams and Leighton Meester. This amazing ever really relates to my short film in a variety of different ways. I am researching this pieces of media as the song itself and overall music video is focused around the topic of dreams, something that it relevant to my final major project.

The thing that really stood out to me in this pieces of media was the colour correction. The creators clearly wanted to create a dream like atmosphere. I am really inspired by the colour correction used in this clip, the reduced contrast, slight brightening and turquoise tone is really appealing to me, and really well represents the vibe that I am going to be trying to portray when in the dream world in my short film.

Overall, this piece only links to my final major project losely, but has helped me to understand and connect more to my target market. Being able to understand other types of media involving the topic of dreams, has therefore helped to understand what my target audience may be interested in.

Morelli, J. (No Date) ‘Extraordinary Fantasy Art by Jeremiah Morelli’

The next piece of media that I want to briefly touch on is this amazing piece of art by Jeremiah Morelli. Throughout my research I came across this piece of art and I was incredibly inspired. This piece of work relates to my final major project because of the topic of dreams and what happens within them.

One thing I really wanted to discuss when evaluating this media source was the way it made me feel. This piece of art shows that, in my opinion, dreams are formed by how you see the world. The innocence of this childs mind is portrayed in her dreams, with the child like drawings behind her representing  this dream. I thought that this was an incredibly beautiful way to portray not only this child and her innocence, but also the way she thinks. The purple pastel theme and colour of this piece of art really affects my mood. It helps me to feel calm and relaxed, allowing my to think of this piece of media as being a calming dream like piece.

Overall I think that this piece creates a calming atmosphere. This is because of the colour scheme (something that I have really been inspired by) and the fact that this young girl is sleeping so soundly. The young girl seem completely at piece in her environment, and therefore we as an audience feel calmed.

http://lucidability.com/dreams-vs-reality/ Alexander, J. (No Date) ‘Dreams vs. Reality – Are There Any Differences Between The Both Worlds?’

Whilst researching the topic of dreams verses reality, I came across this really interesting article by Alexander, J., discussing if there are any differences between these ‘two worlds’.

This article has some really interesting points through it, discussing how there is actually no clear difference between dreams and reality. The article itself was really interesting, although it was definitely more opinion based rather than factual. The snippet below shows a section from the article. As you can see, the article is constructed in a very ‘blog’ like format, and is very casual:

Screen Shot 2017-05-11 at 22.39.32Alexander, J. (No Date) ‘Dreams vs. Reality – Are There Any Differences Between The Both Worlds?’

From this article, I can not really tell of any significant research that has gone into this. I think it is mainly based off of personal opinion and experience. This can be absolutely fine in some cases, but the is definitely not the case for my short film. My short film must be fully researched and informed.

This article has left me feeling open minded and wanted to know more about this individuals opinion. This is, in a way,  how I want my audience to leave my short film feeling. I want my audience to feel inspired and open minded to new ideas.

Literature involving ‘if something were a person’:

The final topic that I want to research into is literature involving ‘if something was a person’. My short film involves a character going into her dreams, and her idea, or lack of idea, becomes a person. I really want to look into existing works involving this idea of something becoming a person.

collegehumour (2016) ‘If google was a guy (Part 4)’

Whilst researching the topic of if something were a person, I came across this comedy series by ‘collegehumour’ called ‘if Google was a guy’. I have picked part 4 of this comedy series to analyse fully.

Clearly a lot of research has gone into this short comedy sketch. You can clearly see that up to date references have been made throughout, to make sure that the audience finds each section funny and entertaining.

I think that the target audience to this short film would most likely be the younger generation, possibly between the ages of 14-20. This is because of the fact that most of the jokes throughout this piece surround internet culture, and the comedy surrounding the fact that we cannot survive without Google in the modern day. This is not to say that this piece doesn’t relate to an older audience, as it could relate to some of the older generation as well. But it is worth noting that the main target audience of this piece would be younger people, and anyone else interested in internet culture, and our dependency on sites such as youtube and google.

A variety of different skills and techniques have been used in this short film to ensure that each shot is as effective as possible. One of the things that really stands out the me as having a really significant affect on the overall outcome of the short sketch is the semiology of the scene. Everything in a scene is there to be decoded, and each item on ‘Googles’ desk’, has been placed for the audience to decode. One of the most effective props  use throughout is the keys use to ‘unlock’ Facebook. This clever idea of people searching ‘Facebook’ onto google, as Googles thinking that it is lazy, has an even stronger comedic boost due to the keys use to ‘unlock’ it.

I also really like the overall white balance in this sketch. i have often found in a lot of the videos I have watched, that the overall tone of the video has a yellow tint to it. I really like the overall tone of this short sketch.

This short sketch left me feeling entertained, and in a way even more inspired to creating my own short film. Although I don’t necessarily aim to make my audience laugh when watching my short film, I do aim to leave them feeling inspired and entertained by my experimental short film. This sketch left me feeling something, and I really am striving to achieve this when considering my final major project.

Overall this short comedy sketch relates to my final major project as it covers the topic of ‘if something was a person’ and also has a similar target audience to that of my project.

IIsuperwomanII (2014) ‘If My Brain Were A Person (ft. Connor Franta)’

IIsuperwomanII (2016) ‘If the Internet Was a Person (ft. Connor Franta)’

Whilst researching the topic of ‘something being a person’ I came across two short sketches by famous youtuber ‘IIsuperwomanII’, featuring ‘Connor Franta’. The two videos that I have come across are ‘if my brain were a person’ and ‘if the internet was a person.’ Both of these videos are reasonably similar, but they do both relate to the topic of ‘ if something was a person.

I think that the target audience to this short film would most likely be the younger generation, possibly between the ages of 14-20. This is because of the fact that most of the jokes throughout this piece surround internet culture, or things that would possibly relate more to a younger audience. This is not to say that this piece doesn’t relate to an older audience, as it could relate to some of the older generation as well. But it is worth noting that the main target audience of this piece would be younger people, and anyone else interested in internet culture and how the brain works.

The variety of different shots throughout these two short sketches are really successful and appearing to me. The fast pace of the production keeps me, as an audience member, interested the whole time, and excited to continue to watch the video. I discussed earlier about how pacing is really important thing when considering making a short film or other media piece, and so I will definitely make sure to consider this when thinking about the length and pace of my final major project.

similarly to the previous short sketch, this short sketch left me feeling entertained, and in a way even more inspired to creating my own short film. This sketch left me feeling entertained and informed, and I really am striving to achieve this when considering my final major project.

Overall, these two sketches relate to my final major project, as they cover the topic of ‘if something were a person. These two short sketches has helped me to understand my target audience on a deeper level, as well as solidifying in my mind the importance of making sure the pacing of my short film is well thought out and successful.

Conclusion

Similar media products and how my work relates to them:

Overall, the media products that I have analysed relate to my work in a variety of different ways. They all relate to the topics that I want to cover, for example ideas, dreams and the ideas of something being a person. Thinking about these different topics have also allowed me to understand my target audience on a different level, as I have been able to find out a lot more about what my target audience may be interested in consuming.

How similar media products influence my project and how they shaped my project and what I have learnt from them?

Similar media products have influenced and shaped my products significantly. I feel like I have educated  myself on similar media product that are already out there for my audience to consume, and I feel as though I have learnt a large deal from this.

A lot of the previous short films and sketches that i analysed helped me to realise that I must use a tripod throughout the production. I have also realised that I must focus and take a lot of consideration with the pace of my short film, as I want to keep my audience interested throughout my whole production.

Another really important thing that I learnt was that reviewing existing media products similar to my own, I could actually understand my own target audience in greater detail. Being able to understand other types of media involving the topic of dreams, has therefore helped to understand what my target audience may be interested in.

I discuss all of the technical elements and skills thatI have picked up in detail the analysing each piece of media, but as a summary I feel as though I have become more informed and educated on the following:

  • colour correction.
  • semiology.
  • pacing.
  • audio.
  • different camera shots to evoke emotions.

Task 2 Planning Primary Research:

This chapter explains the research design for my extended project. This chapter will start with research questions, followed be a detailed description of the research methods used in my project.

Intent of my extended project:

The Intent of of my extended project is to think about and to create a discussion concerning Ideas and how we come up with the. I also want to show and create a clear difference between the dream world and reality, through the use of editing, lighting and other elements. I aim to help my audience understand that I is okay to feel creatively drained sometimes, and that it is a situation that many creator scan relate to. My project is an experimental and independent short film focusing on the concept of ideas.

What I will be thinking about throughout this task:

Throughout this task I will be thinking about my primary research, and I what I will be doing to ensure that I have done as much research as I possibly an to make my short Film the best that it can be. When thinking about primary research, there are a variety of different research methods that I will be considering. I will also be thinking about production research and what I will do within my production research to ensure that my final major project is as well researched and planned as possible. Research is such an important part of the overall outcome of the short film, and so I plan to research as much as I can to try and understand and consider everything I can concerning my short film.

What do I want to find out?

when thinking about research, the first thing to consider is what I want to find out. To simply show this, I have created a simple bullet point list of things I would like to complete and find out:

  • About my target audience.
  • what my target audience likes in Film .
  • about the skills and techniques I will be using in my project.
  • health and safety and location.
  • budget.

Research Methods:

Observation:

S3Cine (2015) ‘guidelines for observation’

Observation. One of the most obvious and yet overlooked ways of research. You can observe and find inspiration from so many different things in so many different ways. You could, for instance, watch a Film, taking notes of everything within it that inspires you. You could see a piece of art, or even something as simple as an object that sparks an idea. Observation, and have an understanding of how much observing can help inspire you is a really important method of research that i will be taking into consideration greatly.

Surveys and Questionnaires:

mbalerio (2013) ‘Analyse your conference – Post event surveys’

Surveys and questionnaires are a great way to find out information about your target audience. Not only can you make up specific questions that relate to the audience, but you can also aim to answer different questions, for example you could try to find out the average age of your target audience, or ask specific question where they have to write a response. This also allows you to find out about a wider array of people within you target market, instead of just basing things around one person. This is why surveys can be considered better than interviews, with an interview you only get to know one individual of the target audience, whereas, with a survey or questionnaire, you can information from a larger amount of people, so you will have a wider knowledge of your target audience.

Experimentation:

Mac, J. (2012) ‘experimentation is…’

 Experimentation is a key element of research. At the end of they, anything that you test and try out is an experiment. When researching, it is important to try new things ideas that you amy have to see how they turn out. It is totally okay if these experiments don’t go to plan, as this way you can discuss, reflect and evaluate upon what you have learnt, and the problems that you faced. 

Interviews:

Usability.gov (2017) ‘contextual interview’

The final research method that I will be discussing is interviews. Interviews can be conducted in a variety of ways: they can be films, they could be recorded, notes could be taken, or it could simply be an interview as simple as having a sat down conversation. Interviews can help you to learn a lot about your target audience. It could be argued that interviews are not as useful as surveys or questionaries when thinking about the topic of target audience, as surveys and questionaries can reach and be answered by a large amount of people quickly, whereas an interview will often just be one person. Although, and interview can allow you to go into more detail about the individual in question, rather than asking more general questions in a questionnaire or survey.

Production Research:

People needed for the production/availability:

What?

One element that I will need to think about is what people are needed for the production, as well as their availability. For me, I need two actors and two other crew members. I need to be able to get people involved in my project, and I also need to get information across to these individuals.

How?

I can get this information to people via emails, Skype conversations, Facebook and other social media sites. This will allow me to advertise any parts that I have available for cast, as well as crew. I can then use social media to discuss the individuals availability.

Production roles that you will need to carry out and how to do it successfully:

Cantrell, E. (2015) ‘Roles In Film Production’

What?

another element that is important to consider when thinking about production research is production roles that I will need to carry out and how to do it successfully. The production roles that I need to research into are:

  • Director
  • Producer
  • Cameraman
  • Lighting Designer
  • Cinematographer
  • Editor
  • Sound Designer

How?

I will be research into the different production roles about by using sources such as the internet, books, blogs and vlogs to further my understanding of each job role.

Production schedule:

Johnston, G. (No Date) ‘Master Production Scheduling Software, MPS and S&OP’

What?

A production schedule is something that will help me significantly throughout the production of my final major project. A production schedule will detail what I will be doing throughout each day of the production of my Film. This will to only help me to keep on track, but it will also work as a checklist, and something I can constantly look back on to clarify what I need to do on my head

How?

I will be making my own production schedule. I will most likely be doing this on word or powerpoint, but I could also find a template online to help me to create the most efficient and useful production schedule possible.

Budget:

Patnia, A. (2015) ‘Things e-commerce companies expect from this Budget’

What?

Because this is a student production, I want to keep the budget for my Short film as low as possible. I do have  variety of recourse available to me, and I will be trying to make the most out of these as possible. I want keep my budget below £50, simple because I do have a variety of this available to me and I do not have a large amount of money to use on a Short Film.

How?

When thinking about budget, I really want to stick to my own opinion. but I could complete some more secondary research, and research budgets of other small student productions, to get examples of others in my situation.

Health and safety research:

Fisher Scoggins Waters (No Date) ‘Construction and Engineering Disputes and Disasters’

What?

Health and safety is so important. I need to make sure that none of my cast and crew and I get hurt, or risk getting hurt.

How?

I will be completing a location recce, and health and safety risk assessment, to make sure that my location and overall production is safe. This will involve checking the location myself. If there are any hazards, I will evaluate the risks, and work out solutions to any problems involving health and safety before I proceed with the production. I will also be taking photos of the location.

Visual ideas

What?

As a creator, it really helps me to see things visually. I really want to portray my ideas creative, as for me this is what helps me to solidify them.

How?

when researching,to show my ideas and researching, I will be presenting this visually. One example of how I will do this is, when creating the documentation necessary for my short film, I will create storyboard. For me personally, a storyboard is far easier to understand than a shot list. I will be completing a location recce, and health and safety risk assessment, to make sure that my location and overall production is safe.Above you can se an example of a storyboard I completed for a previous project, earlier on this year. Another way I will visually be showing my ideas is taking pictures, creating sketches and getting inspired by other ideas.

Props

double-o-seven magazine (No Date) ‘007 MAGAZINE ARCHIVE’

What?

props can be used to create a whole new atmosphere throughout the Film. Props can be used for a variety of different reasons. For example, they could be used by the character to complete an action, or they could just be in the scene for the audience to decode. I will be use props in my film to add even more layers to the piece.

How?

I intend to research and plan getting my props by making a list of all the props I will be using throughout the Short film. To get the props I could do anything from buying the prop, using what I already have available to me, to asking others if I could borrow something to use it as a prop.

 Production:

Cinema Suite (2017) ‘Film Production’

What?

Before I get to the production stage of my short film, I must research and understand techniques and workflow. This will help to make sure that production goes as smoothly as possible.

How?

I will be researching this by researching any of the skills and techniques that I need to know for my production. I will be touching on this more later in this chapter. I will also try out the relevant techniques and skills that I need.

Post -production

madhuri media works (2016) ‘pre-production’

What?

When thinking about research one must consider every stage of production. I must think about editing, and what I need to do to try to make my short film look as professional as possible.

How?

I will do this by reading and watching how other people, specifically industry professionals, do it. One example of this is that I want to research and learn more about colour correction. Once i have researched by reading and watching others, I will try it for myself by taking a shot of a simple scene, and trying to change the tone of the shot to create a different atmosphere completely.

Character Profiles:

Similarly to in the previous chapter, character profiles are a pivotal part of research. Last week I completed two character profiles (shown above) using both demographics and psychometrics to find out more about two members of my target audience. Doing research such as this can really help to solidify and understand your target audience on a deeper level. Personally for me, I found it really eyeopening to think about the characters attitudes and beliefs. It helped me to think more about why the individual would want to watch my short film.

Location Recce:

The location recce is a really important part of pre production. Above you can see an example of just some of the questions that I answered throughout a Location Recce in a previous project. Throughout this year I have really learnt the important of this piece of documentation.  The location recce will help me to understand and think about any problems that could occur when on location, therefore helping me to avoid a variety of different hazards, risks and problems that could affect my cast and crew when on location.

To complete a location recce, I would go to the location at hand and complete a full and descriptive documentation, answering questions such as the ones above to help me to fully understand the area that I am considering filming in.

Target Audience:

Houlahan, A. (2016) ‘Social media hot tip: Know your target audience’

One of the most important elements of making a short film, or any type of media product, is target audience. The target audience for my short film will be anyone interested in the concept of ideas and how we come up with them. From my experience, I also think that individuals between the ages of 16-20 have so many different ideas, but struggle to translate them onto paper. Although saying this, anyone who is struggling to find inspiration, or is inspired by the idea of dreams could be interested in this short film.

What:

When researching target audience, I want to find out more about my target demographic, and about the media they consume.

How:

I can find out more about my target audience demographic by using ‘YouGov Profiles’. Would also like to set up interviews , or possibly even record a ‘vox pops’ to find out more detailed information about my target audience. I think that an interview would be really beneficial to helping me to understand more about my target audience, as I could write specific questions that would help me to discover more about the media that the individual consumes.

Skills and Techniques: 

Throughout this project I will be using an array of different skills and techniques to try to  ensure that I have the best outcome possible. In this section, I will be discussing the relevant skills and techniques that I will be using in my final major project, and what research I will be doing to solidify my knowledge and develop my idea of these skills and techniques.

CAMERA:

CNET (No Date)

Camera skills are something that I have developed significantly throughout this year. I really want to show the huge variety of skills and techniques that I have learnt regarding the Camera, for example techniques such as 180 degree rule and shots such as over the shoulder shots and shot reverse shot.

AUDIO:

MAGIX (No Date) ‘MAGIX Audio Cleaning Lab’

Another skill that I am going to showing throughout my final major project is audio skills. I will be using Foley Sound to try to bring the audience into the scene, and to over exaggerate certain sounds when the character is in the dream, to create a more dreamlike atmosphere. Foley effects are sound effects added to film during post production, so after the filming has finished. They are created by Foley Engineers and Foley Designers ( sometimes the same person ) to add over the top of a scene. I would like to watch a couple more tutorials to solidify my knowledge of Foley sound further. I have experimented with Foley sound a lot through the pat year, but I think just clarifying my knowledge again would help me to create the best outcome possible.

EDITING:

Shipman, M (2015) ‘The Editing Suite’

Through editing, I want to be able to create a distinct difference between the dream world and reality. There are an extremely large array of skills and techniques that I will be using throughout my editing to create the most successful final product possible, for example:

  • syncing sound
  • colour correction
  • editing the clips together
  • creating a clear distinction between the dream world and reality

I would like to experiment with colour correction, to try to make a more cream like colour palette. To do this I would like to take a shot of a simple indoor environment, and try to change the colour palette into something more mystical and dream like on Avid Media Composer. This will help to give me a taste of what it will be like when editing my Final Major Project.

OVERALL: all research activities

to summarise and keep me on track, I will now be listing all of the research activities that I want to complete to strengthen the quality of my research:

  • People needed for the production/availability, completed over Skype, Facebook etc.
  • I will be research into the different production roles about by using sources such as the internet, books, blogs and vlogs to further my understanding of each job role.
  • I will be making my own production schedule. I will most likely be doing this on word or powerpoint, but I could also find a template online to help me to create the most efficient and useful production schedule possible.
  • When thinking about budget, I really want to stick to my own opinion. but I could complete some more secondary research, and research budgets of other small student productions, to get examples of others in my situation.
  • I will be completing a location recce, and health and safety risk assessment, to make sure that my location and overall production is safe.
  • I will create storyboard. For me personally, a storyboard is far easier to understand than a shot list.
  • I intend to research and plan getting my props by making a list of all the props I will be using throughout the Short film.
  • I want to research and learn more about colour correction. Once i have researched by reading and watching others, I will try it for myself by taking a shot of a simple scene, and trying to change the tone of the shot to create a different atmosphere completely.
  • I can find out more about my target audience demographic by using ‘YouGov Profiles’. Would also like to set up interviews , or possibly even record a ‘vox pops’ to find out more detailed information about my target audience. I think that an interview would be really beneficial to helping me to understand more about my target audience, as I could write specific questions that would help me to discover more about the media that the individual consumes.
  • I would like to complete a survey about the idea of dreams, and to just try to find out a little more about my target audience as a whole.
  • take a variety of different shots, using different setting on the camera to experiment and understand the difference between each setting, and how it can help a shot to look more balanced.
  • I would like to watch a couple more tutorials to solidify my knowledge of Foley sound further. I have experimented with Foley sound a lot through the pat year, but I thin just clarifying my knowledge again would help me to create the best outcome possible.
  • I would like to experiment with colour correction, to try to make a more cream like colour palette. To do this I would like to take a shot of a simple indoor environment, and try to change the colour palette into something more mystical and dream like on Avid Media Composer. This will help to give me a taste of what it will be like when editing my Final Major Project.

 

 

HARVARD REFERENCING

Brughmans, G. (2013) ‘Special Date | One Minute short film’ Available at: https://www.youtube.com/watch?v=Gg5QZBc3S74 (Last Accessed: 6th May 2017)

MrLodiPi (2015) ‘”MISPLACED” 1-Minute Short Film’ Available at: https://www.youtube.com/watch?v=2RBVKTTqr5c (Last Accessed: 6th may 2017)

Blu Fox Films (2013) ‘Snap! Abstact 1 minute film (600D Canon)’ Available at: https://www.youtube.com/watch?v=n5ZTaT0_vY4 (Last Accessed: 6th May 2017)

JC5 Productions (2016) ‘A magical perspective (1 minute short film)’ Available at: https://www.youtube.com/watch?v=RNnnplyMwx4 (Last Accessed: 6th May 2017)

Twin Entertainment (2015) ‘Time – One minute film’ Available at: https://www.youtube.com/watch?v=lXvQd7Hhxj0 (Last Accessed: 6th May 2017)

Hrdy, L. (2015) ‘Station | One Minute Film’ Available at:https://www.youtube.com/watch?v=H4Vpj68b2O8 (Last Accessed: 6th May 2017)

flyingboyfilms (2016) ‘For My Dad (1-Minute Film)‘Available at: https://www.youtube.com/watch?v=4lJIxTdETpo (Last Accessed: 6th May 2017)

Houlahan, A. (2016) ‘Social media hot tip: Know your target audience’ Available at: https://www.linkedin.com/pulse/social-media-hot-tip-know-your-target-audience-adam-houlahan (Last Accessed: 7th May 2017)

CNET (No Date) ‘Camera Reviews’ Available at: https://www.cnet.com/uk/topics/cameras/products/ (Last Accessed: 7th May 2017)

MAGIX (No Date) ‘MAGIX Audio Cleaning Lab’ Available at: http://www.magix.com/us/audio-cleaning-lab/detail/ (Last accessed: 7th May 2017)

Lindsay Adler Photography (No Date) ‘Creative Studio Lighting: Film Noir Blinds Spot Projection’ Available at: http://learn.lindsayadlerphotography.com/tutorial/film-noir-blinds-projection/ (Last Accessed: 7th May 2017)

Shipman, M (2015) ‘The Editing Suite’ Available at: http://www.michalshipman.com/Editing%20Suite.html (Last Accessed: 7th May 2017)

Johnston, G. (No Date) ‘Master Production Scheduling Software, MPS and S&OP’ Available at: http://www.quality-assurance-solutions.com/images/master-production-scheduling-software-1.png (Last Accessed: 7th May 2017)

Patnia, A. (2015) ‘Things e-commerce companies expect from this Budget’ Available at: https://yourstory.com/2015/02/e-commerce-budget-expectation/ (Last Accessed: 7th May 2017)

double-o-seven magazine (No Date) ‘007 MAGAZINE ARCHIVE’ Available at: http://www.007magazine.co.uk/props_archive/props_archive.htm (Last Accessed: 7th May 2017)

mbalerio (2013) ‘Analyse your conference – Post event surveys’ available at: http://pa-prive.com/analyse-your-conference-post-event-surveys/ (Last accessed: 7th May 2017)

S3Cine (2015) ‘guidelines for observation’ Available at: http://s3cine.com/guidelines-observation/ (Last Accessed: 7th May 2017)

Mac, J. (2012) ‘experimentation is…’ Available at: http://www.sticky-quotes.com/experimentation-is/ (Last accessed: 7th May 2017)

Usability.gov (2017) ‘contextual interview’ Available at: https://www.usability.gov/how-to-and-tools/methods/contextual-interview.html (Last Accessed: 7th May 2017)

Cinema Suite (2017) ‘Film Production’ Available at: https://cinema-suite.com/film-production/ (Last Accessed: 7th May 2017)

madhuri media works (2016) ‘pre-production’ Available at: http://madhurimediaworks.com/services.html (Last accessed: 7th May 2017)

Cantrell, E. (2015) ‘Roles In Film Production’ Available at: https://www.haikudeck.com/roles-in-film-production-art-and-design-presentation-Zshnw15qYT (Last Accessed: 7th May 2017)

Fisher Scoggins Waters (No Date) ‘Construction and Engineering Disputes and Disasters’ Available at: http://www.fisherscogginswaters.co.uk (Last Accessed: 7th May 2017)

JC5 Productions (2012) ‘Ideas (Short Film)’ Available at: https://www.youtube.com/watch?v=mLo5Q3Lt4HE (Last Accessed: 9th May 2017)

Stash Creative (2015) ‘”Original” – Short Film’ Available at: https://www.youtube.com/watch?v=NgalXMuMJDk (Last Accessed: 9th May 2017)

collegehumour (2016) ‘If google was a guy (Part 4)’ Available at: https://www.youtube.com/watch?v=ANzNCpsXrK4 (Last Accessed: 9th May 2017)

IIsuperwomanII (2014) ‘If My Brain Were A Person (ft. Connor Franta)’ Available at: https://www.youtube.com/watch?v=qxrtk_UoVcc (Last Accessed: 9th May 2017)

IIsuperwomanII (2016) ‘If the Internet Was a Person (ft. Connor Franta)’ Available at: https://www.youtube.com/watch?v=JHbsTOMPR5w (Last Accessed: 9th May 2017)

Film Voyage (2016) ‘Coming up with Film Ideas’ Available at: https://www.youtube.com/watch?v=MxddgIFtUEE(Last Accessed: 9th May 2017)

Keith Allen (2016) ‘Dreams – 1 Minute Short Film’ Available at: https://www.youtube.com/watch?v=Mrm-3z9whFo (Last Accessed: 9th May 2017)

Dana Williams Official (2014) ‘Fleetwood Mac – Dreams (cover) by Dana Williams and Leighton Meester’ Available at: https://www.youtube.com/watch?v=u9UFhEifTEg (Last Accessed: 9th May 2017)

Wang, E. (2013) ‘How to Come Up With Ideas’ Available at: https://www.tintup.com/blog/how-to-come-up-with-ideas/ (Last Accessed: 9th May 2017)

Morelli, J. (No Date) ‘Extraordinary Fantasy Art by Jeremiah Morelli’ Available at: http://www.world-of-lucid-dreaming.com/extraordinary-fantasy-art-by-jeremiah-morelli.html (Last Accessed: 9th May 2017)

Alexander, J. (No Date) ‘Dreams vs. Reality – Are There Any Differences Between The Both Worlds?’ Available at: http://lucidability.com/dreams-vs-reality/ (Last Accessed: 9th May 2017)

Available at: (Last Accessed: 9th May 2017)

Available at: (Last Accessed: 9th May 2017)

Project Proposal

project-proposal

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