Image result for social mediaRelander, B. (2016) ‘Building a Successful Social Media Marketing Future’

This week we have been researching and investigating different social media sites. Throughout this blog post I will be researching and investigating a variety of different social media platforms that are available to me. I will be finding out their origins, specialities, strengths and weaknesses. This will allow me to understand more about social media as a whole ,as well as understanding the differences between each social media, and how they can benefit me as a creator.

I hope that, throughout this week, I can broaden my understanding of the origins of different social medias, and develop my understanding of the different platforms available to me as a creator looking to broaden my audience.

Different social media platforms:

Image result for different social media platformsLeverage (2014) ‘Social Media Comparison Infographic’

As a young person, social media is actually a daily ritual for me. In the morning I wake up and check all of my social media sites to see what is happening in the world. If I don’t go on social media, I feel so disconnected and uneducated to what is actually going on in the world. This is why how you present yourself on social media is so important. Building on this, this is why it is so important, as a creator, to be active on the relevant social media platforms. This helps to build a reputation for yourself, and advertise and publish what you have created for others to see.

As you can see by the image above, there is such a large variety of social media platforms out there, and this images just shows a few of them. The image above shows that, for example Pinterest, has 70 million users. Other platforms, for example twitter, has 289 million active users. By having a variety of different social media platforms you are able to connect with a much larger amount of people that just through word of mouth, and so publishing and advertising yourself there is extremely beneficial.

I will now be looking into a variety of different social media platform. This will help me to develop my understanding of a variety of different social media platform’s, as well as understand their weaknesses. I will also talk about my own experience with the social media.

 

YouTube:

Image result for youtube logoYouTube (No Date) ‘Downloads’

Origins:

YouTube was created by three Individuals:  Chad Hurley, Steve Chen and Jawed Karim. They were originally PayPal employees, but they decided that they wanted to branch out and create something new. The idea was that the site would be a simplified way to share videos with the world.

In November 2006, it was bought by Google for US$1.65 billion.

This is the very first video that was ever posted on YouTube, it is a called ‘me at the zoo’ and was published by the user ‘Jawed’ on 23rd April 2005. As of 3rd January 2017, this video has 35,387,651 views. This is an incredible amount of views, and this shows how active the social media platform has been over the years.

Since then, ‘YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.’ (YouTube (No Date) ‘Statistics’)

Contrary to popular belief, YouTube and ‘YouTube culture’ wasn’t something that became popular overnight. ‘Youtuber’ was never considered or thought to be a job until a couple of years later. Youtubers such as ‘Smosh’, ‘charlieissocoollike’ and ‘Tyler Oakley’ began to make videos, not knowing the impact they would have on society.

Example of a Youtuber:

‘Tyler Oakley’

Image result for tyler oakley 2017

Robehmed, N. (2017) ’30 Under 30 Hollywood: Tyler Oakley, Margot Robbie, Evan Rachel Wood And The Class Of 2017′

Tyler Oakley was one of the first YouTubers to make a huge impact on young people in society. He began making videos as a Freshman in college in 2007. His videos were 15 minutes long and consisted of him talking directly to his old friends. From here, people began to watch his videos, and before he knew it, he had reached 87,000 subscribers. By this time Tyler was working 2 jobs, and posting videos each week, as well as keeping up with his work at University. Over the next couple of years he made the decision to make YouTube his full time career. At this time, this as a reasonably rare decision, as the term ‘youtuber’ was still not well known.

Now, Tyler Oakley is one of the most well known YouTubers. He is an advocate for the LGBTQ+ community, as well as raising over 1 million dollars for the Trevor Projects, a suicide hotline for young LGBTQ+ people. He is now working with Ellen DeGeneres and has his own show on EllenTube appropriately named ‘The Tyler Oakley Show’.

From releasing the number 1 best selling book ‘Binge’, to releasing his own documentary ‘Snervous’, one of Tyler Oakley’s biggest achievements was being awarded Attitudes ‘Young Hero’ award in 2016. His speech was incredibly impactful and well though out. Even just this speech has inspired hundreds of people to take action:

 “a hero stands up for what’s right, even if it’s not popular, and defends those who need it. This community is incredibly diverse and often lacks representation for the marginalized groups within it. It’s one thing to say you support the LGBTQ+ community, but we must actively choose to acknowledge, include, and honor all the people that those letters represent… We must support bisexual boys, transgender women, genderfluid teens, elderly lesbians, queer people of colour, asexuals, and everyone in between. The LGBTQ+ community isn’t just cisgender white gays, and if that’s how you identify, I urge you to recognise your privilege and amplify the disenfranchised voices of those around you.” – (Riley, C. (2016) ‘Tyler Oakley Wins Attitude’s Young Hero Award’ )

As you can see, Youtuber such as Tyler Oakley have made a huge impact on young peoples views of society, as well as societies perception of young people as a whole.

 

Specialities:

YouTube is a platform that is Video based. The variety of videos you can upload are not limited. The video can any length of time, from a second to over ten hours, it really depends. It is a creative space that allows you to creative and upload what you please. This is, in some ways, why this social media platform is so successful, as there is something there for everyone. Youtube however does not allow you to post text, unless of course you are replying to comments on your video, or commenting on someone else’s video.

 

Strengths:

  • Creative freedom:

One of the key strengths of YouTube as a social media platform is the fact that the platform allows you completely creative freedom as to what type of video you want to create. There are very little limits a boundaries of what you are allowed to create. You tubers such as ‘Doddleoddle’ and ‘Hazel Hayes’ have turned their creative space on YouTube into a place to share their life and show their talent to the world.

The video below is an example of this. Hazel Hayes creates a variety of different videos on the Platform, from documenting her life in a monthly vlog series, to Scripting, Filming, Acting and editing her very own short films. One of her more recent videos named ‘Happy’ really stood out to me as a really original way of using YouTube as a place to express yourself in your very own creative space.

 

Hayes, H. (2016) ‘Happy’ Available at: https://www.youtube.com/watch?v=r0VMmlP8rUE (Last Accessed: 4th January 2017)

  • Career:

another key strength of the YouTube platform is that it has become a platform that you can actually make a career out of. some of the larger, well known YouTubers such as Zoella (Zoe Sugg) and Pewdiepie (Felix Arvid Ulf Kjellberg) earn millions of pound a year from their content, advertising and other merchandise items.

For most people, earning millions of pounds from YouTube is not an option, but you can still earn a reasonable amount of money from doing ad deals and creating a large amount of content that reaches a large amount of individuals.

 

  • Feedback:

another strength of this social media platform is that you can receive feedback from others in the comment section below your video. This can, in a way, be both a strength and a weakness, as you are always going to get negativity from a very few amount of individuals. But, on the positive side it can be an amazing way to market yourself or receive constructive criticism to help you improve your skills as a creator.

 

  • marketing and being talent spotted:

One of the most positive things about YouTube as a platform is that it is an incredible way to get your video work out there to be seem by others. This means that it is a way of putting your work across and advertising yourself at the same time. One example of the Series 8 Doctor Who Into. Steven Moffatt, the executive producer of the show, found the fan made intro on YouTube and fell in love with unique and incredibly well made design. He idea was essentially then used for the series 8 theme to the show.

http://www.mtv.com/news/1899150/doctor-who-opening-sequence-fan-made/

 

Weaknesses:

  • Inappropriate content:

like any other social media platform, even though there are limitations and boundaries on content, some inappropriate content may get through. thisi s a weakness of all social media platforms, and this can often not be voided. This is why it is important to have a saftey and age restrictions in place for any young people who will be on the site.

 

  • Bullying:

due to there being an open place to comment on videos, there may be bullying or negative feedback on videos. Also, comments can be monitored so you can only have comments on your videos that you have approved after reading them.

 

  • Only Video:

In my personal opinion, one of the key weaknesses of the social media platform ‘Youtube’ is that it is, strictly speaking, a video based platform

 

  • Videos not being seen:

The main trouble with Youtube as a social media platform when trying to promote your work is that, often, only individuals with high subscriber counts get views on their videos. Because there are so many people on Youtube, when searching for a video the results that come up are often those that have the highest amount of views or subscribers, and therefore those with les views and subscribers will find it hard to grow and get seen.

 

Evaluation:

Overall, as a creator, Youtube is an amazing place to share your video work to a large variety of people. It can be hard to gain a following, but it is definitely possible. One example of thisis that I current have over 1000 subscribers. This is from sharing my opinions and views with the world, as well as posting short films and skits that I enjoy creating. Overall, I believe that youtube is one of the most successful platforms in discovering  new creators , as well as being a platform where you can let out all of creativity.

Screen Shot 2017-01-08 at 21.34.22.png

 

 

Tumblr:

Image result for tumblrGoogle Play (2017) ‘Tumblr- Android App’

 

Origins:

Tumblr was actually released to the public in 2007, but website development for the platform actually began throughout 2006. The overall idea around the product was to create a platform that had less limitations to other blogging platforms such as WordPress and Blogger at the time. It was decided that the platform would be focused on shorter blogs that were only a paragraph long named ‘tumbleblogs’.

It is often commented on that the creation of Tumblr has a lot to do with David Karps impatience. By the age of 15 he had dropped out of school because he wanted to start his own company. When he was 19 years old, the world ‘Tumbleblogs’ hit the internet. ‘Tumbleblog’ refers to the much shorter, paragraph long blog posts. This inspired David, and after waiting to see if anyone made a website out of this and seeing no one had, he got to work. Karp teamed up with his friend Marco Arment and together they began development on the website ‘Tumblr’. The platform was released on 1st November 2007.

In the first two weeks Tumblr signed up around 75000 users, this is an extremely large amount in such a short amount of time. The site continued to be successful ,it was said to be far more open and easy to use that any other platform at the time, and, because of this, the success of the site continued.

Yahoo bought the website on May 20th 2013 for 1.1 billion dollars.

 

Specialities:

Tumblr has a wide variety of different features that the specific user can choose from. The variety of options available are  real positive for the platform, as it allows the user to pick the option that best suits them for their specific post. The image below shows the different options available:

 all-post-types.pngPrecrafted (No Date) ‘awesome premium tumblr’

From top left to bottom right, this is a list of the options readily available to a Tumblr user:

  • text
  • photo
  • quote
  • link
  • chat
  • audio
  • video

and a newly added feature not present in this screenshot

  • gif

 

Strengths:

  • Form your own individual aesthetic:

One of the key strengths of Tumblr as a social media platform for a creator is that it is a blog that is completely your own. It is a place that allows you to form your own aesthetic to portray to your audience. This means that you can form your own branding to your liking. Often creators are seemingly forced into having a certain branding due to a decision made a long time ago. For example, youtuber Tyler Oakley often would make videos of him ‘fangirling’ over different people, this meant that his branding became ‘The Professional Fangirl’. This branding became something that Tyler wasn’t keen on, but it was hard to change quickly. With tumblr, you can form your own aesthetic and branding overtime.

Below I have taken some screenshots from my own Tumblr. For me, Tumblr is a way of being able to express myself creatively, as well as being able to advertise my other work from other platforms such as my Youtube videos.

Screen Shot 2017-01-08 at 21.09.58.png

Screen Shot 2017-01-08 at 21.11.21.png

Screen Shot 2017-01-08 at 21.11.52.png

  • can post a variety of different media:

another key strength of Tumblr as a social media platform is the fact that you can post such a variety of different types of media. From text to video, Tumblr is a platform where you can post almost anything. This is a strength because, as a creator, you can use Tumblr to share a wide variety of things, from video creations to audio. You can even advertise work from other platforms.

 

  • can advertise things from other platforms:

Another strength of Tumblr as a social media platform is that it a place where you can also easily advertise your other creations. This is extremely positive for a creator. When you choose to create a post, you have to select what type of media you are going to be posting. One option is ‘link’. Here you link a video, or other social media platform, and you can share this with your Tumblr followers. As a creator this is a such a big strength of Tumblr as a platform, as even if your main platform is for example Youtube, you can still use Tumblr and create a following there and advertise your youtube in the process.

 

  • hashtags:

Another strength of Tumblr is that you can easily find other people that have the same interests as you, and vice-versa. Tumblr has Hashtags. This means that when you decide to post something onto your blog, you can use hashtags to write down things that relate to your blog post. For example, if you were posting a picture with an inspirational quote on it, you could use the hashtag ‘inspirational quote’. This means that when anyone searches ‘inspirational quote’ on Tumblr, your post will come up. This is a great way to advertise yourself as creator, as well as find others that have the same interests as you.

Use-Tags-to-Get-More-Notes-on-Tumblr.png

Ray, M. (No Date) ‘How to become one of the cool kids on Tumblr’

Weaknesses:

  • Age restriction:

One of the key weaknesses of Tumblr as a social media platform is the age restriction. On the UK App Store, it is advised that you do not download the Tumblr app unless you are over the age of 17. Although this Age guidance is often neglected, it still restricts the amount of people that will be seeing your work on the platform.

  • Inappropriate content:

Like I previously spoke about when discussing the weaknesses of youtube as a social media platform, Tumblr is no acceptation when it comes to inappropriate content. Even though there are a variety of different rules and regulations in place regarding what you can post on Tumblr, some inappropriate content may slip through. This means that you have to be careful when allowing people to follow your blog and when choosing what to search for.

  • Limited blog themes:

When using Tumblr as a free platform, you have to appreciate that there are a variety of different themes available. But, when personalising your blog and picking a theme, a lot of the pre made themes actually cost money to use. This can go all the way up to over $49, which is very expensive for a blog theme. Overall though, for a ‘blogging’ site, Tumblr offers one of the largest ranges of free themes.

Evaluation:

Overall I think that Tumblr is a great platform to use as a creator. It is a really positive experience to be able to create your own aesthetic over time, as well as being able to post in a variety of different media. You are also able to gather a following whilst also advertising your work from other social media platforms

 

 

Twitter:

Image result for twitter

Bedrijif (No Date) ‘it’s what’s happening’

 

Origins:

history-of-twitter-infographic-e1380976796501.jpgStadd, A. (2013) ‘The History Of Twitter [INFOGRAPHIC]’

 

Specialities:

  • 140 character posts
  • pictures
  • videos
  • gifs

 

Strengths:

  • Quick and Easy:

A key advantage of twitter is that it is extremely quick and easy. It is so quick to pick up you phone and write something below 140 characters and post it. This means that it is a quick and effective way to reach people.

  • Link to other social media sites:

Another positive thing about Twitter is the fact that you can link to other social media platforms, or videos that you have uploaded to other platforms. This means hat it is an effective place to market yourself as a creator.

  • Reach a large amount of people:

Another really positive hing about twitter is that the audience is extremely large. Your tweet can easily reach millions of people around the world.

  • Hashtags:

Another strength of Twitter is that you can easily find other people that have the same interests as you, and vice-versa. Twitter has Hashtags. This means that when you decide to post something onto your Twitter, you can use hashtags to write down things that relate to your Tweet. For example, if you were tweeting a picture with an inspirational quote on it, you could use the hashtag ‘inspirationalquote’. This means that when anyone searches ‘inspirational quote’ on twitter, your post will come up. This is a great way to advertise yourself as creator, as well as find others that have the same interests as you.

Weaknesses:

  • 140 character limit:

In my opinion the main disadvantage of Twitter as a social media platform is the fact that each  ‘tweet’ can only be 140 characters long. This severely limits what you would be able to say to an audience or following of any kind. It is often said that less is more, but when trying to market yourself it is definitely, in some cases, much better to talk for a little longer to advertise and put yourself across in the most positive light possible.

  • Only video, text and photo:

Another disadvantage of Twitter as a social media platform is the fact that you can only post Video, Text, photo and GIFS. On one hand, this is Better than Youtube, as on youtube the main content you share has to be in video form, but, on the other hand, compared to tumblr, this is actually still a disadvantage. There is not an option if you want to just post audio.

  • Not enough on its own:

One of the key weaknesses with twitter for a creator in my opinion is that it is not enough on its own. In my personal opinion, although there are many positive things about Twitter as a social media platform, there just isn’t enough variety for me to be able to create and market myself properly. Because of the word limit, i am unable to talk about what I want to share properly, as well as links to videos taking up a word from that 140.

  • Inappropriate content:

Like I previously spoke about when discussing the weaknesses of Youtube and Tumblr as a social media platforms, Twitter is no acceptation when it comes to inappropriate content. Even though there are a variety of different rules and regulations in place regarding what you can post on Twitter, some inappropriate content may slip through. This means that you have to be careful when choosing what to search for.

 

Evaluation:

overall, Twitter is another great social media platform to work with as a creator. Although, I personally feel as though you cannot use it as your only form of social media to advertise yourself on. Because of the 140 character limit on each Tweet, it restricts what you can share with your following quickly. On the other hand though, it is a great way to share ideas and advertise yourself quickly and effectively to a wide range of people.

 

Harvard Referencing:

Relander, B. (2016) ‘Building a Successful Social Media Marketing Future’ Available at: http://www.launchandhustle.com/building-a-successful-social-media-marketing-future (Last Accessed: 3rd January 2017)

YouTube (No Date) ‘Downloads’ Available at: https://www.youtube.com/yt/brand/downloads.html (Last Accessed: 3rd January 2017)

Leverage (2014) ‘Social Media Comparison Infographic’ Available at: https://leveragenewagemedia.com/blog/social-media-infographic/ (Last Accessed: 3rd January 2017)

Google Play (2017) ‘Tumblr- Android App’ Available at: https://play.google.com/store/apps/details?id=com.tumblr (Last Accessed: 3rd January 2017)

Bedrijif (No Date) ‘it’s what’s happening’ Available at: https://about.twitter.com/nl/company  (last Accessed: 3rd January 2017)

Brown, A. (2016) ‘Instagram unveiled a colourful new logo and people got very, very angry about it’ Available at: http://www.express.co.uk/life-style/science-technology/669549/Instagram-New-Logo-Design-App-Update (Last Accessed: 3rd January 2017)

Jawed (2005) ‘Me at the zoo’ Available at: https://www.youtube.com/watch?v=jNQXAC9IVRw (Last Accessed: 3rd January 2016)

About Money (2016) ‘Who Invented YouTube?’ Available at: http://inventors.about.com/od/xyzstartinventions/a/YouTube.htm (Last Accessed: 3rd January 2016)

whycentre.com (2017)  ‘Why was YouTube created’ Available at: http://www.whycenter.com/why-was-youtube-created/ (Last Accessed: 3rd January 2017)

phrase (No Date) ‘The history of YouTube’ Available at: https://phrasee.co/the-history-of-youtube/ (Last Accessed: 3rd January 2017)

YouTube (No Date) ‘Statistics’ Available at: https://www.youtube.com/yt/press/en-GB/statistics.html  (Last Accessed: 3rd January 2017)

Robehmed, N. (2017) ’30 Under 30 Hollywood: Tyler Oakley, Margot Robbie, Evan Rachel Wood And The Class Of 2017′ Available at: http://www.forbes.com/sites/natalierobehmed/2017/01/03/30-under-30-hollywood-margot-robbie-tyler-oakley-evan-rachel-wood-and-the-class-of-2017/#4b302f2c4f6a (Last Accessed: 3rd January 2017)

Riley, C. (2016) ‘Tyler Oakley Wins Attitude’s Young Hero Award’ Available at: http://teneightymagazine.com/2016/10/12/tyler-oakley-wins-attitudes-young-hero-award/(Last Accessed: 3rd January 2017)

facelesscactus (2014) ‘Advantages and disadvantages about using YouTube’ Available at: https://www.makewav.es/story/690099/title/advantagesanddisadvantagesaboutusingyoutube (Last Accessed: 3rd January 2017)

Hayes, H. (2016) ‘Happy’ Available at: https://www.youtube.com/watch?v=r0VMmlP8rUE (Last Accessed: 4th January 2017)

zalbenal (2014) ‘See The ‘Doctor Who’ Fan-Made Sequence That Became The New Series’ Opening Titles’ Available at: http://www.mtv.com/news/1899150/doctor-who-opening-sequence-fan-made/ (Last Accessed: 4th January 2017)

Precrafted (No Date) ‘awesome premium tumblr’ Available at:  http://precrafted.com/ (Last Accessed: 8th January 2017)

Stadd, A. (2013) ‘The History Of Twitter [INFOGRAPHIC]’ Available at: http://www.adweek.com/socialtimes/history-of-twitter-infographic/491648 (Last Accessed: 8th January 2017)

Ray, M. (No Date) ‘How to become one of the cool kids on Tumblr’ Available at: http://blog.viraltag.com/2015/07/06/cool-kids-tumblr/#sthash.D5Oy4buH.dpbs (Last Accessed: 8th January 2017)

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